Setting-Up A Private Practice eManual
Setting up a business can be one of the biggest challenges we face. People often ask me, "How Do I Do This?" In our training School (CrossRoads Training Institute) we developed a step-by-step manual for our graduating students titled, "Where Do We Go From Here?" How to set-up and run a successful private practice as a Clinical Hypnotherapist in British Columbia.
On the outside, this looks very business specific. However, on the inside you will get:
Section 1 - Developing A Strategic Plan
- My Purpose
- My Objectives
- The Methodology
- My Personal Inventory (Strengths & Challenges)
- Sample Personal Inventory
- Negative Vs. Positive Thoughts
- Setting My Goals
- Measurement Of Success
- Evaluation Of Process
- Guidelines For Success
Section 2 - Starting The Business
- Your Home Office
- Your Business Name
- Registering Your “Business” Name
- Finding The Right Location Outside The Home
- Renting
- YellowPages Advertising
- Sample YellowPages Ads
- Stationary And Business Cards
- Your Office Environment
- The Telephone
- Office Equipment
- Fees, Referrals And Record-Keeping
- Handouts
Section 3 - Marketing Strategies Made Simple
- Merchandising The Business Practice
- Flyers
- Brochures
- Distribution
- Business Cards
- Press Releases For Newspaper, Cable And Radio
- Advertising In The Newspaper
- Get Published
- Direct Mail-out
- Free Talks And Workshops
Section 4 - Strategies To Reach Medical Professionals
- Purpose of the Strategy
- Introducing Yourself To Doctors And Dentists
- Sample Telephone Scripts
- After Delivery
- Sample Follow-up Telephone Scripts
- What To Include In Your Presentation
- Sample Letter
Appendix One (Articles)
- Making Your Leadership Count
- Four Laws of Manifestation
- The Anatomy of Procrastination
- Yousonnian
By taking the general principles and strategies presented in this very practical eManual, you will be well on your way to establishing a successful service related business.
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